Your Average Jo: The magic numberThe old adage is that you should never ask a woman her age, so I will just tell you! As of today, I am 49 years and 315 days young. Which…Nov 17, 2020Nov 17, 2020
Your Average Jo: Losing my religionLast week, I was feeling all high and mighty about how great it is to hear opposing views in order to understand alternative perspectives…Nov 5, 2020Nov 5, 2020
Your Average Jo: Let’s agree to disagreeWe can all count on our friends to give it to us straight when we need it, right? Or can we? Or more importantly, should we?Oct 30, 2020Oct 30, 2020
Your Average Jo: The fear factorBetween a global pandemic, climate change, economic instability and the self-destruction of our southern neighbours, there are plenty of…Oct 28, 2020Oct 28, 2020
Your Average Jo: Help yourself (you deserve it)Are you the type of person who would rather be lost for hours than ask someone (especially your significant other) for directions? Or you…Oct 23, 2020Oct 23, 2020
Your Average JoConfession: I’m a hypocrite. I’ve spent the better part of my career preaching the power of content, building brands that tell stories and…Oct 22, 2020Oct 22, 2020
How to better communicate in a crisisStart serving your audience, not selling to them (now more than ever).Apr 22, 2020Apr 22, 2020
Let the Music Play: Why You Need Content Marketing Now More Than EverHenry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.”Mar 25, 2020Mar 25, 2020
The Biggest Mistake Brands Make With Their Digital ContentUsing digital content for promotion alone is a short-sighted mistake brands are still making in 2020.Jan 30, 2020Jan 30, 2020